Partner Criteria
We partner with people and organizations who share our standards — and respect the responsibility that comes with serving real lives.
Elemental Goods is selective by design. These criteria help ensure that every partnership strengthens trust, quality, and long-term value.
Alignment First
We look for partners whose work aligns with our core principles:
- Respect for people, families, and communities
- Commitment to quality over scale
- Transparency in how value is created and exchanged
- Long-term thinking over short-term gain
Alignment matters more than reach, audience size, or brand recognition.
Quality & Craft
Whether offering goods, services, or experiences, partners must demonstrate:
- Consistent quality and reliability
- Clear sourcing, production, or delivery processes
- Products or offerings that stand on their own merit
We prioritize offerings that are useful, durable, and thoughtfully made.
Ethics & Responsibility
Partners are expected to operate responsibly and within appropriate boundaries.
- Ethical labor and fair practices
- Honest representation of capabilities and outcomes
- No misleading claims or pressure-based tactics
- Respect for legal, regulatory, and professional requirements
Trust is not negotiable.
Privacy & Respect
Any partnership involving participants or customers must uphold our privacy standards.
- No resale or exploitation of personal data
- No third-party ad targeting or behavioral profiling
- Clear consent and transparency in all interactions
Partners working with youth or families are held to an even higher standard of care.
Clarity & Communication
Strong partnerships depend on clear expectations.
- Defined scope and responsibilities
- Clear timelines and delivery expectations
- Willingness to communicate openly and adjust when needed
We value partners who treat collaboration as a shared responsibility.
Sustainability & Stewardship
We favor partners who consider the broader impact of their work.
- Responsible sourcing and production where applicable
- Thoughtful use of materials and packaging
- Awareness of environmental and community impact
Stewardship matters — even when perfection isn’t possible.
Our Review Process
Partnership begins with a conversation.
We review potential partners holistically, considering alignment, quality, and fit. Approval is not guaranteed, and timelines vary based on scope and readiness.
This process exists to protect everyone involved — including our partners.
Interested in Partnering?
If these criteria resonate with you, we’d welcome an initial conversation.